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Contextus’s identity

Brand identity for contextus.hu which is the largest online cultural magazine in Hungary, mainly in Budapest. They have 1 million reach by readers every month. The communication of brand identity is based on
the responsibility of logotype and a unique typographic solution as custom typeface that is is inspired by flow of ink to go back to the origin of the writing. Letter “C” as the start character at the word “contextus” has got a strange accent which is able to produce an unique character from the logotype that have not been exist before in the glyphs which means character table. This special Hungarian alphabet accent and the shape of letter “C” also refers to writing and communication that the magazine deals with. There is alsoan association game in the interpretation of the logotype: context + us. I paid close attention to the fact that there is no other similar solutionon the same market and the solution is being recognisable easily for everyone.

Production year: 2019-2020

Tasks:
Typeface design
Identity design
Art direction

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YUO CNA PORBALBY RAED TIHS ESALIY DESPTIE TEH MSISPEILLGNS.

The brand identity of contextus.hu usedifferent communication
channels and they also need a system of rules which could make
them recognisable under oneumbrella. The taste of communication
is mostly based on a fresh conceptual game with the typefaces
through the context to keep it in the line of writing environment.
The meaning of the used titles are still the same in this kind of
context but there is also a visual and meaningful game around it,
almost all the words are jumped.Official part of the identity like
envelope and front of business card strictly need to avoid the game of 
communication because of they have to be still elegant and usable
to fit for purpose. 

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