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Contextus’s identity

Meet Contextus’ brand identity! Contextus is the largest online cultural magazine in Hungary, mainly in Budapest, reaching 1 million readers every month.

Brand identity is communicated through logo types and unique typographic solutions. These typefaces are inspired by a flow of ink that goes all the way back to the origins of writing. The letter “C” in the beginning of the word “contextus” has a strange accent which is able to produce a unique character from the logotype that has not existed before in the glyphs / character table. This special Hungarian alphabet accent and the shape of the letter “C” also refers to the writing and communication that Contextus deals with. There is an association game in the interpretation of the logotype: context & us. I paid close attention to the fact that this is a unique solution – there is no other solution in the same market, and this brand identity is easily recognized by everyone.

Production year: 2019 – 2020.

Tasks:
Typeface design
Identity design
Art direction

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YUO CNA PORBALBY RAED TIHS ESALIY DESPTIE TEH MSISPEILLGNS.

The brand identity of Contextus uses different communication channels – that means they also need a system of rules which could make them recognizable under one umbrella.

This taste of communication is mostly based on a fresh conceptual game, utilizing custom typefaces through the context to keep within the perspective of a writing environment. The titles used have meanings that borrow from the original contexts, but there is also a visual and meaningful game around it all – many of the words are jumped. The administrative brand identity of envelope and the front of business cards need to strictly avoid this game of communication because given the official purpose, they must still be elegant in order to be useful for that purpose.

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